New Ford Incentives

The Ford Taurus made its debut to much fanfare in 1985 (as a 1986 model). It was perhaps a risky move for Ford. Not only was it Ford’s first big foray into midsize front-wheel-drive cars, the styling was like nothing else. In an era where crisply folded lines were the norm, the “soft” styling was decidedly different. So different, some pundits declared it would prove to be an outright sales disaster. They couldn’t have been more wrong. The Taurus (and to a lesser degree, sistership Mercury Sable) went on to dominate the automotive sales charts. Since its launch in 1986, Ford sold over 6.7 million Taurus’s worldwide as of 2007, making it the fifth bestselling North American nameplate in Ford's history. Only the F-150, Escort, Model T, and Mustang have sold more units. Between 1992 and 1996, the Taurus was the best-selling car in America.

This e-mail will show you everything you need to know when walking into a Ford Dealer. The e-mail explains how to buy a new car at or below invoice, how to get the absolutely best price on a new car, how dealer hold-back works, all the ways the new Ford dealer makes money on the sale, and many more steps that are necessary to make sure you get the best deal on your new Ford Taurus sedan.